250ml American Crew Forming Pre-Styling Cleanser

American Crew presents Pre-Styling Shampoos - the first shampoos that take your hair styling from 80% to 100%. They cleanse the hair and prepare it for styling so that your hairstyle can develop its full potential. The Pre-Styling Forming Cleanser is an innovative men's hair care shampoo that enhances and defines curls straight out of the shower. Start your hair care routine with our Forming Shampoo and its effective formula that gently cleanses the hair and gives your curls definition and separation. It offers multiple benefits that are suitable for all curl types. It helps to balance the microbiome of your scalp, creating the ideal environment for healthy hair growth. The shampoo uses advanced biomimetic vegan lipids from jojoba oil to form a protective layer on each hair fiber. The innovative technology helps to retain moisture and protects against humidity. As a result, this shampoo nourishes, softens and defines curls while improving their shape and vitality. The lightweight formula smoothes the hair cuticle and provides effective frizz protection while maintaining the natural bounce and volume of your hair. The hair care product ensures that your curls remain healthy and manageable throughout the day before styling. The shampoo is essential for textured or frizz-prone hair of any length. The Pre-Styling Forming Cleanser foams up quickly and has an invigorating scent of citrus, lily and strong musk. Combine the Pre-Styling Forming Cleanser with the Forming Cream Puck for medium, flexible hold and even more curl definition. Don't just cleanse, pre-style! Application: Apply to wet hair, massage into hair and scalp, then rinse and repeat if necessary. The shampoo prepares the hair for styling by creating a good foundation so that the hair is easier to style. It conditions and defines curls and moisturizes without weighing it down. It also helps to keep the scalp's microbiome in balance.