50ml Wella Professionals Ultimate Color Shampoo

Wella Professionals Ultimate Color Shampoo cleanses colored hair gently and sulfate-free. The formula protects color intensity from fading for up to 10 weeks* while being gentle on the scalp. Glycine and Metal Purifier help to neutralize free radicals, while Pro-Vitamin B5 moisturizes and softens the hair. The shampoo reduces hair breakage, soothes the scalp and ensures long-lasting color brilliance. Free from animal ingredients and with a floral-oriental fragrance for well-groomed hair *. *With regular use of the Ultimate Color line ULTIMATE COLOR SHAMPOO: Gentle on the scalp, gently cleanses and minimizes color washout*. * Compared to a non-conditioning shampooWITH PATENTED TECHNOLOGY. With Glycine and Metal Purifier to protect against free radical damage - and B5 to moisturize the hair.PROTECTS COLOR INTENSITY FOR UP TO 10 WEEKS1 AND NOTICEABLY STRENGTHENS DYED HAIR FROM DAY 12. 1Withregular use of the ULTIMATE COLOR care range / 2Whenusing the Miracle Leave-in Mask vs. a non-conditioning shampooFor a gently cleansed hair feeling and a refreshed scalp - at the same time, the shampoo frees the hair from color-changing metals.MAKE YOUR HAIR MORE YOU - with the Ultimate Color care routine. Free from ingredients of animal origin and with an irresistible floral fragrance with an oriental note. Application: Apply to damp, colored hair and scalp. Gently massage in and lather. Rinse thoroughly, repeat if necessary. For optimum color protection, follow with Ultimate Color Conditioner or Miracle Leave-in Mask. Use regularly to maintain color intensity, moisture and a healthy hair feel. ULTIMATE COLOR PROTECTS COLOR INTENSITY FOR UP TO 10 WEEKS1 and STRENGTHENS COLORED HAIR VISIBLY FROM DAY 12. 1Withregular use of the ULTIMATE COLOR care range - from hairdresser visits to home care / 2Whenusing the Miracle Leave-in Mask vs. a non-conditioning shampoo.