amika Normcore Signature Shampoo 275ml

Health and Beauty Shampoos Amika Normcore Antioxidant Shampoo 275 ml What is Normcore Antioxidant Shampoo? Normcore Antioxidant Shampoo is amika's daily shampoo, the foundation of its Signature collection. It's not designed to solve a specific problem, but rather to cleanse thoroughly every time without leaving hair feeling tight: it cleanses without sulfates, creates a creamy lather, and rinses clean, without the filmy feeling some nourishing shampoos leave behind. Benefits Its promise is simple: to cleanse without stripping moisture. The brand states that 94% of participants in its user test agreed that it gently cleanses without drying, and that when used with the line's conditioner, hair is seven times more conditioned. The key ingredient is sea buckthorn, the superfood that amika uses throughout its range, rich in omega 7 and vitamins C and A, with antioxidant properties: it nourishes and restores shine to hair dulled by daily use. Certified vegan and cruelty-free formula, sulfate-free, paraben-free, and mineral oil-free according to the manufacturer, safe for hair color and keratin. Contains fragrance, with benzyl benzoate, hydroxycitronellal, and limonene among the declared allergens. Who is it for? The brand targets it at medium to thick hair seeking nourishment, although its daily shampoo formula makes it suitable for most healthy hair types. It's a good option if you wash your hair frequently and want something that won't interfere with the rest of your routine. How to apply Normcore Antioxidant Shampoo? On wet hair, massage a coin-sized amount, focusing on the roots, and rinse. Repeat: the first wash cleans, and the second wash provides the full benefit. Clear it well. Follow with the Normcore conditioner or the Soulfood mask. Product use It's used with every wash, without any special frequency: it's not a clarifying or treatment shampoo. A double wash lasts longer than simply increasing the amount used once. All formats incorporate post-consumer recycled